Fundamentals of Market Access for Pharmaceuticals (EPUB)

Fundamentals of Market Access for Pharmaceuticals

Because political considerations dominate the market access for pharmaceuticals, which differ from other consumer goods in that they save lives or years of life in good health, there appears to be a conflict between public health concerns and capitalistic interests.

Pharmaceutical businesses need to be encouraged to innovate by setting prices that are commensurate with the worth of their goods as well as the risks and resources required to produce them. Affordability is crucial to ensuring that patients in need worldwide get proper access to new medications and therapies. How do we approach this problem?

This is a crucial question for everyone involved. Governments are under pressure to directly or indirectly regulate pharmaceutical prices and reimbursement as universal health coverage develops, while the number of inventions addressing infectious, chronic, and life-threatening diseases is continuously increasing. This book looks at emerging developments and discusses different global methods to resolving this problem. Thanks to the authors’ “toolbox,” executives from businesses, payers, regulators, and patient organizations can all gain from the concepts and strategies that enable increased access to drugs.